Apple this week regained its title as the world’s most valuable brand, which it last held in 2015, according to a new survey by Kantar BrandZ, unseating Amazon from the top spot for the first time in three years. Apple’s brand value hit $947 billion this year. Google parent Alphabet came in second, valued at $820 billion. Amazon was third with $706 billion. Meta, the parent of Facebook, ranks a distant eighth, valued at $186 billion.
Brian Swint for Barron’s:
That bodes ill for Meta’s customer acquisition costs, Needham analysts led by Laura Martin said. The company’s ranking fell from sixth to eighth and its value fell 18%.
“Brand equity is a leading indicator of consumer adoption, churn levels and pricing power,” Martin wrote in a note. “The decline in consumer brand value makes us increasingly cautious with Meta.”
Brand values are correlated with lifetime value per user, Needham said. That’s good news for Apple (AAPL), which was determined by both Kantar and the Prophet Brand Relevance Index to be the No. 1 brand globally.
“We are Apple buyers,” the note read.
Take from MacDailyNews: We’ll toast to that! Interns, do your sacred duty and Tap That Keg™. Prost, everyone! 🍻🍻🍻
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