Case Study: ShopeeLive Broadcast Campaign

Case Study: ShopeeLive Broadcast Campaign
Case Study: ShopeeLive Broadcast Campaign

Case Study: ShopeeLive Broadcast Campaign

Shopee is the leading online shopping platform in Southeast Asia and Taiwan. Launched in 2015, Shopee is a platform tailored to each region and provides an easy, secure and fast online shopping experience for customers through strong payment and logistics support.

StarNgage Indonesia, as MCN, collaborates with Shopee International Indonesia, recruiting talent to host live streams (live streams) at sellers’ stores on Shopee in SPP (Shopee Partner Program). This program was created to help Shopee sellers increase brand awareness, engagement, and sales, even for live streaming on major campaigns like 11.11 and 12.12.

Platform: Shopeelive (features/programs in the Shopee app)
Type of content: Live broadcast (live broadcast)
Jumlah talent/host: 16 hosts (about 9 weeks)
Number of Promoted Sellers: 16 seller

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Campaign Objectives:

Review seller products on Shopeelive to increase sales, brand awareness, and engagement, including 11.11 and 12.12 campaign programs.

Getting closer:

  1. He recruited 16 hosts/talents (male and female) who are young, energetic, attractive in appearance, and able to interact with the audience to support sales.
  2. Hosts livestream or broadcast 2-3 hours per day on select seller accounts.

Results:

  1. Live broadcasts (live broadcast) are viewed more than 5.7k times for 2-3 hours of live broadcast.
  2. More than 4k likes per live stream.
  3. The total duration of the transmission during October-December 2021 with 16 hosts (for approximately 9 weeks) is more than 750 hours.

Campaign Reports:

Shopeelive Campaign Result 1

Shopeelive Campaign Result 2

Shopeelive Campaign Result 3

Shopeelive Campaign Result 4