How real estate agents use digital signage

How real estate agents use digital signage
How real estate agents use digital signage

During the CoVid pandemic, the real estate industry was transformed. They had to. Around the world, demand for property soared as people who had no choice but to stay home 24/7 realized their properties weren’t really suitable. While, at the same time, agents were not allowed to meet with clients or visit properties to assess and put together a list.

It was a frustrating situation, to say the least. But one that motivated the industry to transform in ways they never would have dreamed of, before the pandemic.

Digital solutions turned disaster into opportunity

In most places, the answer was to go digital. A move that allowed real estate agents to do everything remotely without having to meet face-to-face with sellers or buyers. They started having people who wanted to sell film their property and send them the videos to edit. Then send those viewing videos to clients who you knew were looking for that type of property. This allowed people who knew they wanted to buy to continue viewing properties without breaking any of the rules.

An approach that, to everyone’s surprise, worked very well. Sales during the pandemic were not as high as they would have been during a normal year. But there were enough to keep most agents in business. Also, how can you look here the use of digital screens and the sending of visualization videos generated a large amount of pent-up demand. In many places, sales soared as people quickly bought property in the area, complex or apartment block they had been searching for during the pandemic.

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Digital screens in the windows of buildings became the norm

Many real estate businesses have also installed digital screens in their windows for people to see when they are shopping for essential items. This was a very effective way of letting the public know that they were still open to the public. To pique their interest and show them short videos of the type of properties they had available. Unsurprisingly, given the success of this approach, sales of digital signs for real estate offices exploded. Now, the vast majority of agencies have at least one screen in their window and a couple inside.

The ones in the window now mainly show slideshows of the properties that are available in the area. Or they’re showing a 30 or 40 second video showing a local development. The kind of content that is likely to entice people to come into the office to take a closer look.

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Once inside, an agent can approach them and ask them if they need help. In the past, if all the agents were busy, people would wait a few minutes and then walk away. Now, there are digital screens inside the agency displaying material designed to grab your attention. For example, longer videos about the development displayed in the window or tours of the most attractive properties in your books. Increasingly, agencies are also providing touchscreens that allow people to browse your listings while they wait.

What will the future of digital signage look like in the real estate industry?

There is no doubt that the use of digital signage by real estate agents is here to stay. They’re using it more and more, and they’re finding more and more new and innovative ways to take advantage of the fact that people’s eyes are drawn to screens in a way that they don’t to paper collateral.

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It will be interesting to see how they use this technology in the future. Surely there will be more opportunities to use it.

For example, solar power means digital sales boards can be set up without having to be near a power source. Glare-free finishes mean that no matter how bright it is, people who want to move to the area can easily stop outside a home and watch the video that shows them what the property looks like inside. The only thing standing in the way of realtors swapping their plastic real estate signs for digital signs is the fact that they can be easily pulled out of the ground and stolen. But potentially that problem could be fixed by changing the way the signs are anchored to the ground and fitting them with tracking and the ability to remotely disable some features.

In addition, cheaper, but more durable, plastic digital screens they gradually become more widely available. It will be interesting to see how real estate agents implement them.