Mercedes E-Class: taking advantage of the surprise factor

Mercedes E-Class: taking advantage of the surprise factor
Mercedes E-Class: taking advantage of the surprise factor
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Mercedes is poised to release its new E-Class to the European market this spring, with its North American debut scheduled for sometime in the fall. On the heels of its successful launch of the new S-Class, Mercedes is investing heavily in these two lines to help turn its fortunes around. Indeed, Mercedes has found itself in the awkward position of being in BMW’s rearview mirror, something DaimlerChrysler is working hard to reverse by launching new models. In any case, there is much to anticipate regarding the E-Class with a staggering 29 different model variations planned. Will you be among those who eagerly await the arrival of the new Benz? Let’s take a look at what Mercedes plans to offer with its updated model.

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Mercedes recently found itself in a strange position: behind German rival BMW in its ongoing battle for sales supremacy. The news was hard for Stuttgart to swallow, but it has also served as a wake-up call as parent company DaimlerChrysler is now paying more attention to its German luxury brand. In recent years, the company’s American brands, commonly known as The Chrysler Group, have received DCX’s largesse with Mercedes receiving limited assistance, at least in the eyes of some critics. Now, with the S-Class on the market, with the E-Class coming soon, and with other models updating, Mercedes is poised to quickly reclaim the top spot from BMW.

The new E-Class features a host of changes, including the following:

Pre-Safe is standard. This is Mercedes’ safety system that automatically adjusts seat belt and seat settings in anticipation of a crash. Plus, the sunroof and windows close automatically if a crash is pending.

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Introduction of an intelligent lighting system. The E-Class headlights will automatically adjust based on driving conditions. Big changes include upgrades to the fog light system for better vision, an expanded field of vision, and better use of swivel technology for headlights to cover areas that were previously out of reach.

Ten engine options. From a four-cylinder turbodiesel to a 5.5L V8, the E-Class’ engine line-up will be second to none of its competitors. In fact, a 514 horsepower E63 AMG version will also be launched, making this model the most powerful E-Class ever built.

Other improvements with the new model include a better air conditioning system, a retuned chassis, and more responsive steering. In addition, the entire front end was redone with an emphasis on a more aggressive appearance for the new model.

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E-Class prices will start at just over $44,000 and top $100,000 for the AMG model. Will the E-Class help Mercedes regain its lead? Smart money says yes, but not without a fight from BMW, which is also launching several new models this year.

All in all, the cars coming from Mercedes are worth a closer look and are sure to spark more interest in the brand, something DaimlerChrysler sincerely hopes to achieve. With 29 variations on offer, will the “wow factor” convince you to buy a Mercedes E-Class?