Apps.Duniacm.Com – The complement of the calendar year is a good time to reflect not only on where we are, but how we got here.
How did the entrepreneur, the social expert, always get here and run a business from the phone? There are many people who take the end of the year as a moment to make resolutions and positive changes and then there are the rest of us.
While I love the idea of a fresh start at midnight, New Year’s is just that to me: Midnight happens every 24 hours and I like to believe that with the start of each new day, I have a chance to refocus, realign. and rock on things. What I am most passionate about.
I’m not waiting for someone to give me orders. Does that sound like an entrepreneur to you? Yes, it is not a coincidence.
Some time ago, I had a custom baking business creating one-of-a-kind cakes for special occasions and to get business I had to hurry.
I created an LLC, set up a site that took online orders, printed marketing materials, used social media to entice new customers, and chatted with anyone who wanted to hear about how delicious and beautiful my custom cookies were.
Every day brings new challenges and opportunities, so I try to take advantage of them as often as possible. But what if it’s 1994? Will my business be successful? Can I cast it as easily as I can?
A lot has changed for entrepreneurs in the last decade, largely due to improvements in technology.
Some of the Benefits of Technology for Entrepreneurs
Technology and entrepreneurship make a perfect match because it’s never been easier to buy a domain name, use your own web design platform, and launch a website for your fans.
It has also become easier to find educational resources that allow us to do these things ourselves, or for a low price. This was an opportunity that my father would not have been aware of when he started his own accounting firm in the 1980s.
No more looking down on the yellow pages, worrying about missing a call on the go, or wondering how to stay in touch while on vacation. Who would have thought that we had a solution that fits in your pocket?
Now, most employers see the opportunity to work anytime, anywhere as a double-edged sword: free from a desktop, but connected to a smartphone.
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Given the myriad of opportunities and resources available to almost everyone, starting a business is no longer just an adult thing. Children take their ideas and learn to dominate the business world at a young age.
For example, the culinary wunderkind, Remmi Smith. She started cooking healthy meals with her mother at a very young age, she filmed cooking sessions in her kitchen and posted them on YouTube where her cooking skills were noted.
She mimics the new words “kids” with her cookbooks, cooking shows, speaks English, and serves as an ambassador for Sodexo to place healthier school lunches across the country. She talks about far from the average lemonade place.
With the ability to easily record videos, post photos, or record music, young people are turning their smartphones and laptops into studios, sound kiosks, canvases, and online stores.
And the best part is that they have grown up with this technology as the norm, so it is second nature to them.
It’s often easier to learn new habits, languages, technologies, and skills at a younger age, so it should come as no surprise that kids take care of their own business long before they’re old enough to choose. And they have the energy, ideas and optimism for the hustle and bustle.
But being an entrepreneur also trickles down to the older generation. Now, adults who may be contemplating or retiring can put their wisdom to work by starting a business that can be a passion project or the continuation of a great career.
Popular social platforms are renewing the lives of young people (who are already learning new technologies much faster than adults), so when they choose to become entrepreneurs, marketing through social networks is a success.
Of course, the strategy behind social marketing for a young entrepreneur may not always be as airtight as someone with several years of experience in the business world, but they know they have to in order to get the word out.
Social media as a marketing entity has exploded in recent years and I would say knowing how recently my own company has put an emphasis on activities that happen through social media.
We look at brand sentiment on social channels and use it as a good barometer of where we stand with our own customers and prospects.
By monitoring feedback on our social platforms, we are able to connect with these people and address their concerns in near real time. This is truly a remarkable development in marketing and customer relations.
Don’t think for a second that when I refer to the social practice of our business it doesn’t apply to the modern entrepreneur or small business owner, because it does.
Facebook, LinkedIn, and Instagram (some) can help brand a small business and create positive sentiment.
And while social media may seem like second nature, especially to the younger generation, we all know how much work and time it takes, but we also recognize the results and impact a single positive or negative comment can have.
While Fundación Emprendedor has remained the same, the way it manifests itself has changed significantly even in the last decade.
We can be young or old, well connected or about to network, business savvy or self-taught.
From post-war gas station grannies to trading-site bosses, the entrepreneurial spirit remains rooted in courage, determination, bright ideas and hustle. There really isn’t a definitive face for entrepreneurship.