What is the difference between Reach, Impression and Profile Visit?

What is the difference between Reach, Impression and Profile Visit?
What is the difference between Reach, Impression and Profile Visit?

Have you ever opened Instagram stats but been confused about terms like reach, impressions, and profile views? Don’t worry, you’re not alone, many MEA friends are complaining about the same thing.

In fact, this term is very important for content creators so that they can evaluate the content that you have created. So let’s read this article to the end to understand the meaning of these terms.Instagram!


Reach is the number of Instagram users who saw our posts. This means that each user will only be counted one on each post viewed. Reach data is effective in knowing how many people our posts reach.

If this number is not satisfactory, there are several things you can do to increase your range. First, your content lacks a pause effect, so users don’t pause for at least three seconds, making Instagram’s algorithm reluctant to share your post with more people.

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Impression is the number of impressions of a post, which means that each user can provide more than one piece of information depending on the number of times the user returns to see the same post. This data really depends on the quality of the content you create.

Posts will often be reviewed by the audience if they have good quality, useful content, or are capable of entertaining. So if your print number is not satisfactory, you can improve these things.

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profile visit

Profile visit is the number of Instagram users who clicked on our profile after seeing the post. This post is crucial for online sellers because it indicates how effective a post is in driving traffic to our store.

If your visitor profile is low, even though your reach and impressions are satisfactory, then you need to improve your call to action. A call to action is a creator’s request to an audience to take an action. You can mention it in your videos, feed content, or in the caption. Here are some calls to action to increase visitor profile:

  • If you’re curious, let’s click the link in the bio.
  • If you want useful information like this, visit our profile
  • If you’re curious, watch the video above, okay?

Those are friends, understanding reach, impressions, and profile views along with how to improve your social media performance. Hopefully, after reading this article, you can understand what it means and understand how to get the most out of it.

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The article What is the difference between reach, impression and profile visit? first appeared on Digital Marketing Services Bandung.